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The Society of the Spectacle
by
Guy-Ernest Debord

Guy Ernest Debord (December 28, 1931, in Paris – November 30, 1994, in Champot) was a writer, filmmaker, hypergraphist and founding member of the groups Lettrist International and Situationist International (SI). He was also briefly a member of Socialisme ou Barbarie.

IN TWO WEBPAGE PARTS - PAGE TWO OF TWO
TIME AND HISTORY


Chapter 5. 
"Time and History"

O, gentlemen, the time of life is short!...
An if we live, we live to tread on kings.


Shakespeare, Henry IV, Part I



125.  Man, "the negative being who is only to the extent that he suppresses Being," is identical to time. Man's appropriation of his own nature is at the same time his grasp of the unfolding of the universe. "History is itself a real part of natural history, of the transformation of nature into man" (Marx). Inversely, this "natural history" has no actual existence other than through the process of human history, the only part which recaptures this historical totality, like the modern telescope whose sight captures, in time, the retreat of nebulae at the periphery of the universe. History has always existed, but not always in a historical form. The temporalization of man as effected through the mediation of a society is equivalent to a humanization of time. The unconscious movement of time manifests itself and becomes true within historical consciousness.

126 Properly historical movement, although still hidden, begins in the slow and intangible formation of the "real nature of man," this "nature born within human history--within the generating action of human society," but even though that society developed a technology and a language and is already a product of its own history, it is conscious only of a perpetual present. There, all knowledge, confined within the memory of the oldest, is always carried by the living. Neither death nor procreation is grasped as a law of time. Time remains immobile, like an enclosed space. A more complex society which finally becomes conscious of time devotes itself to negating it because it sees in time not what passes, but only what returns. A static society organizes time in terms of its immediate experience of nature, on the model of cyclical time.

127 Cyclical time already dominates the experience of nomadic populations because they find the same conditions repeated at every moment of their journey: Hegel notes that "the wandering of nomads is only formal because it is limited to uniform spaces." The society which, by fixing itself in place locally, gives space a content by arranging individualized places, thus finds itself enclosed inside this localization. The temporal return to similar places now becomes the pure return of time in the same place, the repetition of a series of gestures. The transition from pastoral nomadism to sedentary agriculture is the end of the lazy liberty without content, the beg inning of labor. The agrarian mode of production in general, dominated by the rhythm of the seasons, is the basis for fully constituted cyclical time. Eternity is internal to it; it is the return of the same here on earth. Myth is the unitary construction of the thought which guarantees the entire cosmic order surrounding the order which this society has in fact already realized within its frontiers.

128 The social appropriation of time, the production of man by human labor, develops within a society divided into classes. The power which constituted itself above the penury of the society of cyclical time, the class which organizes the social labor and appropriates the limited surplus value, simultaneously appropriates the temporal surplus value of its organization of social time: it possesses for itself alone the irreversible time of the living. The wealth that can be concentrated in the realm of power and materially used up in sumptuous feasts is also used up as a squandering of historical time at the surface of society. The owners of historical surplus value possess the knowledge and the enjoyment of lived events. Separated from the collective organization of time which predominates with the repetitive production at the base of social life, this time flows above its own static community. This is the time of adventure and war, when the masters of the cyclical society travel through their personal histories, and it is also the time which appears in confrontations with foreign communities, in the derangement of the unchangeable order of the society. History then passes before men as an alien factor, as that which they never wanted and against which they thought themselves protected. But by way of this detour returns the human negative anxiety which had been at the very origin of the entire development that had fallen asleep.

129 Cyclical time in itself is time without conflict. But conflict is installed within this infancy of time: history first struggles to be history in the practical activity of masters. This history superficially creates the irreversible; its movement constitutes precisely the time it uses up within the interior of the inexhaustible time of cyclical society.

130 "Frozen societies" are those which slowed down their historical activity to the limit and maintained in constant equilibrium their opposition to the natural and human environment as well as their internal oppositions. If the extreme diversity of institutions established for this purpose demonstrates the flexibility of the self-creation of human nature, this demonstration becomes obvious only for the external observer, for the anthropologist who returns from historical time. In each of these societies a definitive structuring excluded change. Absolute conformism in existing social practices. with which all human possibilities are identified for all time, has no external limit other than the fear of falling back into formless animality. Here, in order to remain human, men must remain the same.

131 The birth of political power which seems to be related to the last great technological revolutions (like iron smelting), at the threshold of a period which would not experience profound shocks until the appearance of industry, also marks the moment when kinship ties begin to dissolve. From then on, the succession of generations leaves the sphere of pure cyclical nature in order to become an event-oriented succession of powers. Irreversible time is now the time of those who rule, and dynasties are its first measure. Writing is its weapon. In writing, language attains its complete independent reality as mediation between consciousnesses. But this independence is identical to the general independence of separate power as the mediation which constitutes society. With writing there appears a consciousness which is no longer carried and transmitted directly among the living: an impersonal memory, the memory of the administration of society. "Writings are the thoughts of the State; archives are its memory"
(Novalis).

132 The chronicle is the expression of the irreversible time of power and also the instrument that preserves the voluntaristic progression of this time from its predecessor, since this orientation of time collapses with the fall of every specific power and returns to the indifferent oblivion of cyclical time, the only time known to peasant masses who, during the collapse of empires and their chronologies, never change. The owners of history have given time a meaning: a direction which is also a significance. But this history deploys itself and succumbs separately, leaving the underlying society unchanged precisely because this history remains separated from the common reality. This is why we reduce the history of Oriental empires to the history of religions: the chronologies which have fallen to ruins left no more than the apparently autonomous history of the illusions which enveloped them. The masters who make history their private property, under the protection of myth, possess first of all a private ownership of the mode of illusion: in China and Egypt they long held a monopoly over the immortality of the soul, just as their famous early dynasties are imaginary arrangements of the past. But the masters' possession of illusion is at that moment the only possible possession of a common history and of their own history. The growth of their real historical power goes together with a popularization of the possession of myth and illusion. All this flows from the simple fact that, to the extent that the masters took it upon themselves to guarantee the permanence of cyclical time mythically, as in the seasonal rites of Chinese emperors, they themselves achieved a relative liberation from cyclical time.

133 The dry unexplained chronology of divine power speaking to its servants, which wants to be understood only as the earthly execution of the commandments of myth, can be surmounted and become conscious history; this requires that real participation in history be lived by extended groups. Out of this practical communication among those who recognized each other as possessors of a singular present, who experienced the qualitative richness of events as their activity and as the place where they lived--their epoch--arises the general language of historical communication. Those for whom irreversible time has existed discover within it the memorable as well as the menace of forgetting: "Herodotus of Halicarnassus here presents the results of his study, so that time may not abolish the works of men ...

134 Reasoning about history is inseparably reasoning about power. Greece was the moment when power and its change were discussed and understood, the democracy of the masters of society. Greek conditions were the inverse of the conditions known to the despotic State, where power settles its accounts only with itself within the inaccessible obscurity of its densest point: through palace revolution, which is placed beyond the pale of discussion by success or failure alike. However, the power shared among the Greek communities existed only with the expenditure of a social life whose production remained separate and static within the servile class. Only those who do not work live. In the division among the Greek communities, and in the struggle to exploit foreign cities, the principle of separation which internally grounded each of them was externalized. Greece, which had dreamed of universal history, did not succeed in unifying itself in the face of invasion--or even in unifying the calendars of its independent cities. In Greece historical time became conscious, but not yet conscious of itself.

135 After the disappearance of the locally favorable conditions known to the Greek communities, the regression of western historical thought was not accompanied by a rehabilitation of ancient mythic organizations. Out of the confrontations of the Mediterranean populations, out of the formation and collapse of the Roman State, appeared semi-historical religions which became fundamental factors in the new consciousness of time, and in the new armor of separate power.

136 The monotheistic religions were a compromise between myth and history, between cyclical time which still dominated production and irreversible time where populations clash and regroup. The religions which grew out of Judaism are abstract universal acknowledgements of irreversible time which is democratized, opened to all, but in the realm of illusion. Time is totally oriented toward a single final event: "The Kingdom of God is at hand." These religions arose on the soil of history, and established themselves there. But there they still preserve themselves in radical opposition to history. Semi-historical religion establishes a qualitative point of departure in time (the birth of Christ, the flight of Mohammed), but its irreversible time--introducing real accumulation which in Islam can take the form of a conquest, or in Reformation Christianity the form of increased capital is actually inverted in religious thought and becomes a countdown: the hope of access to the genuine other world before time runs out, the expectation of the last Judgment. Eternity came out of cyclical time and is beyond it. Eternity is the element which holds back the irreversibility of time, suppressing history within history itself by placing itself on the other side of irreversible time as a pure punctual element to which cyclical time returned and abolished itself. Bossuet will still say: "And by means of the time that passes we enter into the eternity which does not pass."

137 The Middle Ages, this incomplete mythical world whose perfection lay outside it, is the moment when cyclical time, which still regulates the greater part of production, is really chewed away by history. A certain irreversible temporality is recognized individually in everyone, in the succession of stages of life, in the consideration of life as a journey, a passage with no return through a world whose meaning lies elsewhere: the pilgrim is the man who leaves cyclical time and becomes in reality the traveller that everyone is symbolically. Personal historical life still finds its fulfillment within the sphere of power, within participation in struggles led by power and in struggles over disputed power; but the irreversible time of power is shared to infinity under the general unification of the oriented time of the Christian era, in a world of armed faith, where the game of the masters revolves around fidelity and disputes over owed fidelity. This feudal society, born out of the encounter of "the organizational structure of the conquering army as it developed during the conquest" with "the productive forces found in the conquered country" (German Ideology) and in the organization of these productive forces one must count their religious language divided the domination of society between the Church and the state power, in turn subdivided in the complex relations of suzerainty and vassalage of territorial tenures and urban communes. In this diversity of possible historical life, the irreversible time which silently carried off the underlying society, the time lived by the bourgeoisie in the production of commodities, in the foundation and expansion of cities and in the commercial discovery of the earth--practical experimentation which forever destroyed all mythical organization of the cosmos--slowly revealed itself as the unknown work of this epoch when the great official historical undertaking of this world collapsed with the Crusades.

138 During the decline of the Middle Ages, the irreversible time which invades society is experienced by the consciousness attached to the ancient order in the form of an obsession with death. This is the melancholy of the demise of a world, the last world where the security of myth still counterpoised history, and for this melancholy everything worldly moves only toward corruption. The great revolts of the European peasants are also their attempt to respond to history--which was violently wrenching the peasants out of the patriarchal sleep that had guaranteed their feudal tutelage. This millenarian utopia of achieving heaven on earth revives what was at the origin of semi-historical religion, when Christian communities which grew out of Judaic messianism responded to the troubles and unhappiness of the epoch by looking to the imminent realization of the Kingdom of God and brought a disquieting and subversive factor into ancient society. When Christianity reached the point of sharing power within the empire, it exposed what still survived of this hope as a simple superstition: that is the meaning of the Augustinian affirmation, archetype of all the satisfecit of modern ideology, according to which the established Church has already for a long time been this kingdom one spoke of. The social revolt of the millenarian peasantry defines itself naturally first of all as a will to destroy the Church. But millenarianism spreads in the historical world, and not on the terrain of myth. Modern revolutionary expectations are not irrational continuations of the religious passion of millenarianism, as Norman Cohn thought he had demonstrated in The Pursuit of the Millennium. On the contrary, it is millenarianism, revolutionary class struggle speaking the language of religion for the last time, which is already a modern revolutionary tendency that as yet lacks the consciousness that it is only historical. The millenarians had to lose because they could not recognize the revolution as their own operation. The fact that they waited to act on the basis of an external sign of God's decision is the translation into thought of the practice of insurgent peasants following chiefs taken from outside their ranks. The peasant class could not attain an adequate consciousness of the functioning of society or of the way to lead its own struggle: because it lacked these conditions of unity in its action and consciousness, it expressed its project and led its wars with the imagery of an earthly paradise.

139 The new possession of historical life, the Renaissance, which finds its past and its legitimacy in Antiquity, carries with it a joyous rupture with eternity. Its irreversible time is that of the infinite accumulation of knowledge, and the historical consciousness which grows out of the experience of democratic communities and of the forces which ruin them will take up. with Machiavelli, the analysis of desanctified power, saying the unspeakable about the State. In the exuberant life of the Italian cities, in the art of the festival, life is experienced as enjoyment of the passage of time. But this enjoyment of passage is itself a passing enjoyment. The song of Lorenzo di Medici considered by Burckhardt to be the expression of "the very spirit of the Renaissance" is the eulogy which this fragile feast of history pronounces on itself: "How beautiful the spring of life which vanishes so quickly."

140 The constant movement of monopolization of historical life by the State of the absolute monarchy, transitional form toward complete domination by the bourgeois class, brings into clear view the new irreversible time of the bourgeoisie. The bourgeoisie is attached to labor time, which is liberated for the first time from the cyclical. With the bourgeoisie, work becomes labor which transforms historical conditions. The bourgeoisie is the first ruling class for which labor is a value. And the bourgeoisie which suppresses all privilege, which recognizes no value that does not flow from the exploitation of labor, has justly identified with labor its own value as a dominant class, and has made the progress of labor its own progress. The class which accumulates commodities and capital continually modifies nature by modifying labor itself, by unleashing its productivity. All social life has already been concentrated within the ornamental poverty of the Court, the tinsel of the cold state administration which culminates in "the vocation of king"; and all particular historical liberty has had to consent to its defeat. The liberty of the irreversible temporal game of the nobles is consumed in their last lost battles, the wars of the Fronde and the rising of the Scotch for Charles-Edward. The world's foundation has changed.

141 The victory of the bourgeoisie is the victory of profoundly historical time, because this is the time of economic production which transforms society, continuously and from top to bottom. So long as agrarian production remains the central activity, the cyclical time which remains at the base of society nourishes the coalesced forces of tradition which fetter all movement. But the irreversible time of the bourgeois economy eradicates these vestiges on every corner of the globe. History, which until then had seemed to be only the movement of individuals of the ruling class, and thus was written as the history of events, is now understood as the general movement, and in this relentless movement individuals are sacrificed. This history which discovers its foundation in political economy now knows of the existence of what had been its unconscious, but this still cannot be brought to light and remains unconscious. This blind prehistory, a new fatality dominated by no one, is all that the commodity economy democratized.

142 The history which is present in all the depths of society tends to be lost at the surface. The triumph of irreversible time is also its metamorphosis into the time of things, because the weapon of its victory was precisely the mass production of objects according to the laws of the commodity. The main product which economic development has transferred from luxurious scarcity to daily consumption is therefore history, but only in the form of the history of the abstract movement of things which dominates all qualitative use of life. While the earlier cyclical time had supported a growing part of historical time lived by individuals and groups, the domination of the irreversible time of production tends, socially, to eliminate this lived time.

143 Thus the bourgeoisie made known to society and imposed on it an irreversible historical time, but kept its use from society. "There was history, but there is no more," because the class of owners of the economy, which cannot break with economic history, is directly threatened by all other irreversible use of time and must repress it. The ruling class, made up of specialists in the possession of things who are themselves therefore a possession of things, must link its fate with the preservation of this reified history, with the permanence of a new immobility within history. For the first time the worker, at the base of society, is not materially a stranger to history, because it is now the base that irreversibly moves society. In the demand to live the historical time which it makes, the proletariat finds the simple unforgettable center of its revolutionary project; and every attempt (thwarted until now) to realize this project marks a point of possible departure for new historical life.

144 The irreversible time of the bourgeoisie in power at first presented itself under its own name, as an absolute origin, Year One of the Republic. But the revolutionary ideology of general freedom which had destroyed the last remnants of the mythical organization of values and the entire traditional regulation of society, already made visible the real will which it had clothed in Roman dress: the freedom of generalized commerce. The commodity society, now discovering that it needed to reconstruct the passivity which it had profoundly shaken in order to set up its own pure reign, finds that "Christianity with its cultus of abstract man . . . is the most fitting form of religion" (Capital). Thus the bourgeoisie establishes a compromise with this religion, a compromise which also expresses itself in the presentation of time: its own calendar abandoned, its irreversible time returns to unwind within the Christian era whose succession it continues.

145 With the development of capitalism, irreversible time is unified on a world scale. Universal history becomes a reality because the entire world is gathered under the development of this time. But this history, which is everywhere simultaneously the same, is still only the refusal within history of history itself. What appears the world over as the same day is the time of economic production cut up into equal abstract fragments. Unified irreversible time is the time of the world market and, as a corollary, of the world spectacle.

146 The irreversible time of production is first of all the measure of commodities. Therefore the time officially affirmed over the entire expanse of the globe as the general time of society refers only to the specialized interests which constitute it and is no more than a particular time.

Chapter 6 "Spectacular Time"

We have nothing that is ours except time, which even those without a roof can enjoy.

Baltasar Gracián, Oráculo manual y Arte de prudencia



147 The time of production, commodity-time, is an infinite accumulation of equivalent intervals. It is the abstraction of irreversible time, all of whose segments must prove on the chronometer their merely quantitative equality. This time is in reality exactly what it is in its exchangeable character. In this social domination by commodity-time, "time is everything, man is nothing; he is at most the carcass of time" (Poverty of Philosophy). This is time devalued, the complete inversion of time as "the field of human development."

148 The general time of human non-development also exists in the complementary form of consumable time which returns as pseudo-cyclical time to the daily life of the society based on this determined production.

149 Pseudo-cyclical time is actually no more than the consumable disguise of the commodity-time of production. It contains the essential properties of commodity-time, namely exchangeable homogeneous units and the suppression of the qualitative dimension. But being the by-product of this time which aims to retard concrete daily life and to keep it retarded, it must be charged with pseudo-valuations and appear in a sequence of falsely individualized moments.

150 Pseudo-cyclical time is the time of consumption of modern economic survival, of increased survival, where daily life continues to be deprived of decision and remains bound, no longer to the natural order, but to the pseudo-nature developed in alienated labor; and thus this time naturally reestablishes the ancient cyclical rhythm which regulated the survival of preindustrial societies. Pseudo-cyclical time leans on the natural remains of cyclical time and also uses it to compose new homologous combinations: day and night, work and weekly rest, the recurrence of vacations.

151 Pseudo-cyclical time is a time transformed by industry. The time which has its basis in the production of commodities is itself a consumable commodity which includes everything that previously (during the phase of dissolution of the old unitary society) was differentiated into private life, economic life, political life. All the consumable time of modern society comes to be treated as a raw material for varied new products which impose themselves on the market as uses of socially organized time. "A product which already exists in a form which makes it suitable for consumption can nevertheless in its turn become a raw material for another product" (Capital).

152 In its most advanced sector, concentrated capitalism orients itself towards the sale of "completely equipped" blocks of time, each one constituting a single unified commodity which integrates a number of diverse commodities. In the expanding economy of "services" and leisure, this gives rise to the formula of calculated payment in which "everything's included": spectacular environment, the collective pseudo-displacement of vacations, subscriptions to cultural consumption, and the sale of sociability itself in the form of "passionate conversations" and "meetings with personalities." This sort of spectacular commodity, which can obviously circulate only because of the increased poverty of the corresponding realities, just as obviously fits among the pilot-articles of modernized sales techniques by being payable on credit.

153 Consumable pseudo-cyclical time is spectacular time, both as the time of consumption of images in the narrow sense, and as the image of consumption of time in the broad sense. The time of image-consumption, the medium of all commodities, is inseparably the field where the instruments of the spectacle exert themselves fully, and also their goal, the location and main form of all specific consumption: it is known that the time-saving constantly sought by modern society, whether in the speed of vehicles or in the use of dried soups, is concretely translated for the population of the United States in the fact that the mere contemplation of television occupies it for an average of three to six hours a day. The social image of the consumption of time, in turn, is exclusively dominated by moments of leisure and vacation, moments presented at a distance and desirable by definition, like every spectacular commodity. Here this commodity is explicitly presented as the moment of real life, and the point is to wait for its cyclical return. But even in those very moments reserved for living, it is still the spectacle that is to be seen and reproduced, becoming ever more intense. What was represented as genuine life reveals itself simply as more genuinely spectacular life.

154 The epoch which displays its time to itself as essentially the sudden return of multiple festivities is also an epoch without festivals. What was, in cyclical time, the moment of a community's participation in the luxurious expenditure of life is impossible for the society without community or luxury. When its vulgarized pseudo-festivals, parodies of the dialogue and the gift, incite a surplus of economic expenditure, they lead only to deception always compensated by the promise of a new deception. In the spectacle, the lower the use value of modern survival-time, the more highly it is exalted. The reality of time has been replaced by the advertisement of time.

155 While the consumption of cyclical time in ancient societies was consistent with the real labor of those societies, the pseudo-cyclical consumption of the developed economy is in contradiction with the abstract irreversible time of its production. While cyclical time was the time of immobile illusion, really lived, spectacular time is the time of self-changing reality, lived in illusion.

156 What is constantly new in the process of production of things is not found in consumption, which remains the expanded repetition of the same. In spectacular time, since dead labor continues to dominate living labor, the past dominates the present.

157 Another side of the deficiency of general historical life is that individual life as yet has no history. The pseudo-events which rush by in spectacular dramatizations have not been lived by those informed of them; moreover they are lost in the inflation of their hurried replacement at every throb of the spectacular machinery. Furthermore, what is really lived has no relation to the official irreversible time of society and is in direct opposition to the pseudo-cyclical rhythm of the consumable by-product of this time. This individual experience of separate daily life remains without language, without concept, without critical access to its own past which has been recorded nowhere. It is not communicated. It is not understood and is forgotten to the profit of the false spectacular memory of the unmemorable.

158 The spectacle, as the present social organization of the paralysis of history and memory, of the abandonment of history built on the foundation of historical time, is the false consciousness of time.

159 The preliminary condition required for propelling workers to the status of "free" producers and consumers of commodity time was the violent expropriation of their own time. The spectacular return of time became possible only after this first dispossession of the producer.

160 The irreducibly biological element which remains in labor, both in the dependence on the natural cycle of waking and sleep and in the existence of irreversible time in the expenditure of an individual life, is a mere accessory from the point of view of modern production; consequently, these elements are ignored in the official proclamations of the movement of production and in the consumable trophies which are the accessible translation of this incessant victory. The spectator's consciousness, immobilized in the falsified center of the movement of its world, no longer experiences its life as a passage toward self-realization and toward death. One who has renounced using his life can no longer admit his death. Life insurance advertisements suggest merely that he is guilty of dying without ensuring the regularity of the system after this economic loss; and the advertisement of the American way of death insists on his capacity to maintain in this encounter the greatest possible number of appearances of life. On all other fronts of the advertising onslaught, it is strictly forbidden to grow old. Even a "youth-capital," contrived for each and all and put to the most mediocre uses, could never acquire the durable and cumulative reality of financial capital. This social absence of death is identical to the social absence of life.

161 Time, as Hegel showed, is the necessary alienation, the environment where the subject realizes himself by losing himself, where he becomes other in order to become truly himself. Precisely the opposite is true in the dominant alienation, which is undergone by the producer of an alien present. In this spatial alienation, the society that radically separates the subject from the activity it takes from him, separates him first of all from his own time. It is this surmountable social alienation that has prohibited and petrified the possibilities and risks of the living alienation of time.

162 Under the visible fashions which disappear and reappear on the trivial surface of contemplated pseudo-cyclical time, the grand style of the age is always located in what is oriented by the obvious and secret necessity of revolution.

163 The natural basis of time, the actual experience of the flow of time, becomes human and social by existing for man. The restricted condition of human practice, labor at various stages, is what has humanized and also dehumanized time as cyclical and as separate irreversible time of economic production. The revolutionary project of realizing a classless society, a generalized historical life, is the project of a withering away of the social measure of time, to the benefit of a playful model of irreversible time of individuals and groups, a model in which independent federated times are simultaneously present. It is the program of a total realization, within the context of time, of communism which suppresses "all that exists independently of individuals."

164 The world already possesses the dream of a time whose consciousness it must now possess in order to actually live it.

Chapter 7 "The Organization of Territory"

And he who becomes master of a city used to being free and does not destroy her can expect to be destroyed by her, because always she has as pretext in rebellion the name of liberty and her old customs, which never through either length of time or benefits are forgotten, and in spite of anything that can be done or foreseen, unless citizens are disunited or dispersed, they do not forget that name and those institutions....

Machiavelli, The Prince



165 Capitalist production has unified space, which is no longer bounded by external societies. This unification is at the same time an extensive and intensive process of banalization. The accumulation of commodities produced in mass for the abstract space of the market, which had to break down all regional and legal barriers and all the corporative restrictions of the Middle Ages that preserved the quality of craft production, also had to destroy the autonomy and quality of places. This power of homogenization is the heavy artillery which brought down all Chinese walls.

166 In order to become ever more identical to itself, to get as close as possible to motionless monotony, the free space of the commodity is henceforth constantly modified and reconstructed.

167 This society which eliminates geographical distance reproduces distance internally as spectacular separation.

168 Tourism, human circulation considered as consumption, a by-product of the circulation of commodities, is fundamentally nothing more than the leisure of going to see what has become banal. The economic organization of visits to different places is already in itself the guarantee of their equivalence. The same modernization that removed time from the voyage also removed from it the reality of space.

169 The society that molds all of its surroundings has developed a special technique for shaping its very territory, the solid ground of this collection of tasks. Urbanism is capitalism's seizure of the natural and human environment; developing logically into absolute domination, capitalism can and must now remake the totality of space into its own setting.

170 The capitalist need which is satisfied by urbanism in the form of a visible freezing of life can be expressed in Hegelian terms as the absolute predominance of "the peaceful coexistence of space" over "the restless becoming in the passage of time."

171 If all the technical forces of capitalism must be understood as tools for the making of separations, in the case of urbanism we are dealing with the equipment at the basis of these technical forces, with the treatment of the ground that suits their deployment, with the very technique of separation.

172 Urbanism is the modern fulfillment of the uninterrupted task which safeguards class power: the preservation of the atomization of workers who had been dangerously brought together by urban conditions of production. The constant struggle that had to be waged against every possible form of their coming together discovers its favored field in urbanism. After the experiences of the French Revolution, the efforts of all established powers to increase the means of maintaining order in the streets finally culminates in the suppression of the street. "With the present means of long-distance mass communication, sprawling isolation has proved an even more effective method of keeping a population under control," says Lewis Mumford in The City in History, describing "henceforth a one-way world." But the general movement of isolation, which is the reality of urbanism, must also include a controlled reintegration of workers depending on the needs of production and consumption that can be planned. Integration into the system requires that isolated individuals be recaptured and isolated together: factories and halls of culture, tourist resorts and housing developments are expressly organized to serve this pseudo-community that follows the isolated individual right into the family cell. The widespread use of receivers of the spectacular message enables the individual to fill his isolation with the dominant images--images which derive their power precisely from this isolation.

173 For the first time a new architecture, which in all previous epochs had been reserved for the satisfaction of the ruling classes, is directly aimed at the poor. The formal poverty and the gigantic spread of this new living experience both come from its mass character, which is implicit in its purpose and in modern conditions of construction. Authoritarian decision, which abstractly organizes territory into territory of abstraction, is obviously at the heart of these modern conditions of construction. The same architecture appears in all industrializing countries that are backward in this respect, as a suitable terrain for the new type of social existence which is to be implanted there. The threshold crossed by the growth of society's material power alongside the lag in the conscious domination of this power, are displayed as clearly by urbanism as by problems of thermonuclear armament or of birth control (where the possibility of manipulating heredity has already been reached).

174 The present is already the time of the self-destruction of the urban milieu. The explosion of cities which cover the countryside with "formless masses of urban residues"
(Lewis Mumford) is directly regulated by the imperatives of consumption. The dictatorship of the automobile, pilot-product of the first phase of commodity abundance, has been stamped into the environment with the domination of the freeway, which dislocates old urban centers and requires an ever-larger dispersion. At the same time, stages of incomplete reorganization of the urban fabric polarize temporarily around "distribution factories," enormous shopping centers built on the bare ground of parking lots; and these temples of frenzied consumption, after bringing about a partial rearrangement of congestion, themselves flee within the centrifugal movement which rejects them as soon as they in turn become overburdened secondary centers. But the technical organization of consumption is only the first element of the general dissolution which has led the city to the point of consuming itself.

175 Economic history, which developed entirely around the opposition between town and country, has reached a level of success which simultaneously cancels out both terms. The current paralysis of total historical development for the sake of the mere continuation of the economy's independent movement makes the moment when town and country begin to disappear, not the supersession of their cleavage, but their simultaneous collapse. The reciprocal erosion of town and country, product of the failure of the historical movement through which existing urban reality should have been surmounted, is visible in the eclectic melange of their decayed elements which cover the most industrially advanced zones.

176 Universal history was born in cities and reached maturity at the moment of the decisive victory of city over country. To Marx, one of the greatest revolutionary merits of the bourgeoisie was "the subjection of the country to the city" whose very air emancipates. But if the history of the city is the history of freedom, it is also the history of tyranny, of state administration that controls the countryside and the city itself. The city could as yet only struggle for historical freedom, but not possess it. The city is the locus of history because it is conscious of the past and also concentrates the social power that makes the historical undertaking possible. The present tendency to liquidate the city is thus merely another expression of the delay in the subordination of the economy to historical consciousness and in the unification of society reassuming the powers that were detached from it.

177 "The countryside shows the exact opposite: isolation and separation" (German Ideology). Urbanism destroys cities and reestablishes a pseudo-countryside which lacks the natural relations of the old countryside as well as the direct social relations which were directly challenged by the historical city. A new artificial peasantry is recreated by the conditions of housing and spectacular control in today's "organized territory": the geographic dispersal and narrowmindedness that always kept the peasantry from undertaking independent action and from affirming itself as a creative historical force again today become characteristics of the producers--the movement of a world which they themselves produce remaining as completely beyond their reach as the natural rhythm of tasks was for the agrarian society. But when this peasantry, which was the unshakable foundation of "Oriental despotism" and whose very fragmentation called for bureaucratic centralization reemerges as a product of the conditions of growth of modern state bureaucracy, its apathy must now be historically manufactured and maintained; natural ignorance has been replaced by the organized spectacle of error. The "new towns" of the technological pseudo-peasantry clearly inscribe on the landscape their rupture with the historical time on which they are built; their motto could be: "On this spot nothing will ever happen, and nothing ever has." It is obviously because history, which must be liberated in the cities, has not yet been liberated, that the forces of historical absence begin to compose their own exclusive landscape.

178 History, which threatens this twilight world, is also the force which could subject space to lived time. Proletarian revolution is the critique of human geography through which individuals and communities have to create places and events suitable for the appropriation, no longer just of their labor, but of their total history. In this game's changing space, and in the freely chosen variations in the game's rules, the autonomy of place can be rediscovered without the reintroduction of an exclusive attachment to the land, thus bringing back the reality of the voyage and of life understood as a voyage which contains its entire meaning within itself.

179 The greatest revolutionary idea concerning urbanism is not itself urbanistic, technological or esthetic. It is the decision to reconstruct the entire environment in accordance with the needs of the power of the Workers' Councils, of the anti-statist dictatorship of the proletariat, of enforceable dialogue. And the power of the Councils which can be effective only if it transforms existing conditions in their entirety, cannot assign itself a smaller task if it wants to be recognized and to recognize itself in its world.

Chapter 8 "Negation and Consumption Within Culture"

Do you seriously think we shall live long enough to see a political revolution? -- we, the contemporaries of these Germans? My friend, you believe what you want to believe.... Let us judge Germany on the basis of its present history -- and surely you are not going to object that all its history is falsified, or that all its present public life does not reflect the actual state of the people? Read whatever papers you please, and you cannot fail to be convinced that we never stop (and you must concede that the censorship prevents no one from stopping) celebrating the freedom and national happiness that we enjoy....

Ruge to Marx, March 1843



180 In the historical society divided into classes, culture is the general sphere of knowledge and of representations of the lived; which is to say that culture is the power of generalization existing apart, as division of intellectual labor and as intellectual labor of division. Culture detaches itself from the unity of the society of myth "when the power of unification disappears from the life of man and when opposites lose their living relation and interaction and acquire autonomy... (Hegel's Treatise on the Differences between the Systems of Fichte and Schelling). By gaining its independence, culture begins an imperialist movement of enrichment which is at the same time the decline of its independence. The history which creates the relative autonomy of culture and the ideological illusions about this autonomy also expresses itself as history of culture. And the entire victorious history of culture can be understood as the history of the revelation of its inadequacy, as a march toward its self-suppression. Culture is the locus of the search for lost unity. In this search for unity, culture as a separate sphere is obliged to negate itself.

181 The struggle between tradition and innovation, which is the principle of internal cultural development in historical societies, can be carried on only through the permanent victory of innovation. Yet cultural innovation is carried by nothing other than the total historical movement which, by becoming conscious of its totality, tends to supersede its own cultural presuppositions and moves toward the suppression of all separation.

182 The growth of knowledge about society, which includes the understanding of history as the heart of culture, derives from itself an irreversible knowledge, which is expressed by the destruction of God. But this "first condition of any critique" is also the first obligation of a critique without end. When it is no longer possible to maintain a single rule of conduct, every result of culture forces culture to advance toward its dissolution. Like philosophy at the moment when it gained its full autonomy, every discipline which becomes autonomous has to collapse, first of all as a pretention to explain social totality coherently, and finally even as a fragmented tool which can be used within its own boundaries. The lack of rationality of separate culture is the element which condemns it to disappear, because within it the victory of the rational is already present as a requirement.

183 Culture grew out of the history which abolished the way of life of the old world, but as a separate sphere it is still no more than perceptible intelligence and communication, which remain partial in a partially historical society. It is the sense of a world which hardly makes sense.

184 The end of cultural history manifests itself on two opposite sides: the project of its supersession in total history, and the organization of its preservation as a dead object in spectacular contemplation. One of these movements has linked its fate to social critique, the other to the defense of class power.

185 The two sides of the end of culture--in all the aspects of knowledge as well as in all the aspects of perceptible representations exist in a unified manner in what used to be art in the most general sense. In the case of knowledge, the accumulation of branches of fragmentary knowledge, which become unusable because the approval of existing conditions must finally renounce knowledge of itself, confronts the theory of praxis which alone holds the truth of them all since it alone holds the secret of their use. In the case of representations, the critical self-destruction of society's former common language confronts its artificial recomposition in the commodity spectacle, the illusory representation of the non-lived.

186 When society loses the community of the society of myth, it must lose all the references of a really common language until the time when the rifts within the inactive community can be surmounted by the inauguration of the real historical community. When art, which was the common language of social inaction, becomes independent art in the modern sense, emerging from its original religious universe and becoming individual production of separate works, it too experiences the movement that dominates the history of the entirety of separate culture. The affirmation of its independence is the beginning of its disintegration.

187 The loss of the language of communication is positively expressed by the modern movement of decomposition of all art, its formal annihilation. This movement expresses negatively the fact that a common language must be rediscovered no longer in the unilateral conclusion which, in the art of the historical society, always arrived too late, speaking to others about what was lived without real dialogue, and admitting this deficiency of life but it must be rediscovered in praxis, which unifies direct activity and its language. The problem is to actually possess the community of dialogue and the game with time which have been represented by poetico-artistic works.

188 When art, become independent, depicts its world in dazzling colors, a moment of life has grown old and it cannot be rejuvenated with dazzling colors. It can only be evoked as a memory. The greatness of art begins to appear only at the dusk of life.

189 The historical time which invades art expressed itself first of all in the sphere of art itself, starting with the baroque. Baroque is the art of a world which has lost its center: the last mythical order, in the cosmos and in terrestrial government, accepted by the Middle Ages--the unity of Christianity and the phantom of an Empire has fallen. The art of the change must carry within itself the ephemeral principle it discovers in the world. It chose, said Eugenio d'Ors, "life against eternity." Theater and the festival, the theatrical festival, are the outstanding achievements of the baroque where every specific artistic expression becomes meaningful only with reference to the setting of a constructed place, a construction which is its own center of unification; this center is the passage, which is inscribed as a threatened equilibrium in the dynamic disorder of everything. The somewhat excessive importance given to the concept of the baroque in the contemporary discussion of esthetics is an expression of the awareness that artistic classicism is impossible: for three centuries the attempts to realize a normative classicism or neoclassicism were no more than brief artificial constructions speaking the external language of the State, the absolute monarchy, or the revolutionary bourgeoisie in Roman clothes. What followed the general path of the baroque, from romanticism to cubism, was ultimately an ever more individualized art of negation perpetually renewing itself to the point of the fragmentation and complete negation of the artistic sphere. The disappearance of historical art, which was linked to the internal communication of an elite and had its semi-independent social basis in the partly playful conditions still lived by the last aristocracies, also expresses the fact that capitalism possesses the first class power which admits itself stripped of any ontological quality, a power which, rooted in the simple management of the economy, is equally the loss of all human mastery. The baroque, artistic creation's long-lost unity, is in some way rediscovered in the current consumption of the totality of past art. When all past art is recognized and sought historically and retrospectively constituted into a world art, it is relativized into a global disorder which in turn constitutes a baroque edifice on a higher level, an edifice in which the very production of baroque art merges with all its revivals. The arts of all civilizations and all epochs can be known and accepted together for the first time. Once this "collection of souvenirs" of art history becomes possible, it is also the end of the world of art. In this age of museums, when artistic communication can no longer exist, all the former moments of art can be admitted equally, because they no longer suffer from the loss of their specific conditions of communication in the current general loss of the conditions of communication.

190 As a negative movement which seeks the supersession of art in a historical society where history is not yet lived, art in the epoch of its dissolution is simultaneously an art of change and the pure expression of impossible change. The more grandiose its reach, the more its true realization is beyond it. This art is perforce avant-garde, and it is not. Its avant-garde is its disappearance.

191 Dadaism and surrealism are the two currents which mark the end of modern art. They are contemporaries, though only in a relatively conscious manner, of the last great assault of the revolutionary proletarian movement; and the defeat of this movement, which left them imprisoned in the same artistic field whose decrepitude they had announced, is the basic reason for their immobilization. Dadaism and surrealism are at once historically related and opposed to each other. This opposition, which each of them considered to be its most important and radical contribution, reveals the internal inadequacy of their critique, which each developed one-sidedly. Dadaism wanted to suppress art without realizing it; surrealism wanted to realize art without suppressing it. The critical position later elaborated by the Situationists has shown that the suppression and the realization of art are inseparable aspects of a single supersession of art.

192 Spectacular consumption which preserves congealed past culture, including the recuperated repetition of its negative manifestations, openly becomes in the cultural sector what it is implicitly in its totality: the communication of the incommunicable. The flagrant destruction of language is flatly acknowledged as an officially positive value because the point is to advertise reconciliation with the dominant state of affairs--and here all communication is joyously proclaimed absent. The critical truth of this destruction the real life of modern poetry and art is obviously hidden, since the spectacle, whose function is to make history forgotten within culture, applies, in the pseudo-novelty of its modernist means, the very strategy which constitutes its core. Thus a school of neo-literature, which simply admits that it contemplates the written word for its own sake, can present itself as something new. Furthermore, next to the simple proclamation of the sufficient beauty of the decay of the communicable, the most modern tendency of spectacular culture--and the one most closely linked to the repressive practice of the general organization of society--seeks to remake, by means of "team projects," a complex neo-artistic environment made up of decomposed elements: notably in urbanism's attempts to integrate artistic debris or esthetico- technical hybrids. This is an expression, on the level of spectacular pseudo-culture, of developed capitalism's general project, which aims to recapture the fragmented worker as a "personality well integrated in the group," a tendency described by American sociologists (Riesman, Whyte, etc.). It is the same project everywhere: a restructuring without community.

193 When culture becomes nothing more than a commodity, it must also become the star commodity of the spectacular society. Clark Kerr, one of the foremost ideologues of this tendency, has calculated that the complex process of production, distribution and consumption of knowledge already gets 29% of the yearly national product in the United States; and he predicts that in the second half of this century culture will be the driving force in the development of the economy, a role played by the automobile in the first half of this century, and by railroads in the second half of the previous century.

194 All the branches of knowledge, which continue to develop as the thought of the spectacle, have to justify a society without justification, and constitute a general science of false consciousness. This thought is completely conditioned by the fact that it cannot and will not investigate its own material basis in the spectacular system.

195 The system's thought, the thought of the social organization of appearance, is itself obscured by the generalized sub-communication which it defends. It does not know that conflict is at the origin of all things in its world. Specialists in the power of the spectacle, an absolute power within its system of language without response, are absolutely corrupted by their experience of contempt and of the success of contempt; and they find their contempt confirmed by their knowledge of the contemptible man, who the spectator really is.

196 Within the specialized thought of the spectacular system, a new division of tasks takes place to the extent that the improvement of this system itself poses new problems: on one hand, modern sociology which studies separation by means of the conceptual and material instruments of separation itself, undertakes the spectacular critique of the spectacle; on the other hand, in the various disciplines where structuralism takes root, the apology for the spectacle institutes itself as the thought of non-thought, as the official amnesia of historical practice. Nevertheless, the false despair of non-dialectical critique and the false optimism of pure advertising of the system are identical in that they are both submissive thought.

197 The sociology which began, first in the United States, to focus discussion on the living conditions brought about by present development, compiled a great deal of empirical data, but could not fathom the truth of its subject because it lacked the critique immanent in this subject. As a result, the sincerely reformist tendency of this sociology resorts to morality, common sense, appeals devoid of all relevance to practical measures, etc. Because this type of critique is ignorant of the negative at the core of its world, it insists on describing only a sort of negative surplus which it finds deplorably annoying on the surface, like an irrational parasitic proliferation. This indignant good will, even if genuine, ends up blaming only the external consequences of the system, yet thinks itself critical, forgetting the essentially apologetic character of its assumptions and method.

198 Those who denounce the absurdity or the perils of incitement to waste in the society of economic abundance do not understand the purpose of waste. They condemn with ingratitude, in the name of economic rationality, the good irrational guardians without whom the power of this economic rationality would collapse. For example, Boorstin, in L'Image, describes the commercial consumption of the American spectacle but never reaches the concept of spectacle because he thinks he can exempt private life, or the notion of "the honest commodity," from this disastrous exaggeration. He does not understand that the commodity itself made the laws whose "honest" application leads to the distinct reality of private life and to its subsequent reconquest by the social consumption of images.

199 Boorstin describes the excesses of a world which has become foreign to us as if they were excesses foreign to our world. But the "normal" basis of social life, to which he implicitly refers when he characterizes the superficial reign of images with psychological and moral judgments as a product of "our extravagant pretentions," has no reality whatever, either in his book or in his epoch. Boorstin cannot understand the full profundity of a society of images because the real human life he speaks of is for him in the past, including the past of religious resignation. The truth of this society is nothing other than the negation of this society.

200 The sociology which thinks that an industrial rationality functioning separately can be isolated from the whole of social life can go so far as to isolate the techniques of reproduction and transmission from the general industrial movement. Thus Boorstin finds that the results he depicts are caused by the unfortunate, almost fortuitous encounter of an oversized technical apparatus for image diffusion with an excessive attraction to the pseudo-sensational on the part of the people of our epoch. Thus the spectacle would be caused by the fact that modern man is too much of a spectator. Boorstin fails to understand that the proliferation of the prefabricated "pseudo-events" which he denounces flows from the simple fact that, in the massive reality of present social life, men do not themselves live events. Because history itself haunts modern society like a spectre, pseudo-histories are constructed at every level of consumption of life in order to preserve the threatened equilibrium of present frozen time.

201 The assertion of the definitive stability of a short period of frozen historical time is the undeniable basis, proclaimed consciously and unconsciously, of the present tendency toward a structuralist systematization. The vantage point from which anti-historical structuralist thought views the world is that of the eternal presence of a system which was never created and which will never end. The dream of the dictatorship of a preexisting unconscious structure over all social praxis could be erroneously drawn from models of structures elaborated by linguistics and anthropology (and even the analysis of the functioning of capitalism)--models already misunderstood in this context--only because the academic imagination of minor functionaries, easily overwhelmed and completely entrenched in the awestruck celebration of the existing system, flatly reduces all reality to the existence of the system.

202 In order to understand "structuralist" categories, one must keep in mind, as with every historical social science, that the categories express forms as well as conditions of existence. Just as one cannot appraise the value of a man in terms of the conception he has of himself, one cannot appraise--and admire--this particular society by taking as indisputably true the language it speaks to itself; "... we cannot judge such epochs of transformation by their own consciousness; on the contrary, this consciousness must rather be explained in the light of the contradictions of material life..." Structure is the daughter of present power. Structuralism is the thought guaranteed by the State which regards the present conditions of spectacular "communication" as an absolute. Its method of studying the code of messages is itself nothing but the product, and the acknowledgement, of a society where communication exists in the form of a cascade of hierarchic signals. Consequently it is not structuralism which serves to prove the transhistorical validity of the society of the spectacle; it is on the contrary the society of the spectacle imposing itself as massive reality which serves to prove the cold dream of structuralism.

203 The critical concept of spectacle can undoubtedly also be vulgarized into a commonplace hollow formula of sociologico-political rhetoric to explain and abstractly denounce everything, and thus serve as a defense of the spectacular system. It is obvious that no idea can lead beyond the existing spectacle, but only beyond the existing ideas about the spectacle. To effectively destroy the society of the spectacle, what is needed is men putting a practical force into action. The critical theory of the spectacle can be true only by uniting with the practical current of negation in society, and this negation, the resumption of revolutionary class struggle, will become conscious of itself by developing the critique of the spectacle which is the theory of its real conditions (the practical conditions of present oppression), and inversely by unveiling the secret of what this negation can be. This theory does not expect miracles from the working class. It envisages the new formulation and the realization of proletarian imperatives as a long-range task. To make an artificial distinction between theoretical and practical struggle since on the basis defined here, the very formulation and communication of such a theory cannot even be conceived without a rigorous practice it is certain that the obscure and difficult path of critical theory must also be the lot of the practical movement acting on the scale of society.

204 Critical theory must be communicated in its own language. It is the language of contradiction, which must be dialectical in form as it is in content. It is critique of the totality and historical critique. It is not "the nadir of writing" but its inversion. It is not a negation of style, but the style of negation.

205 In its very style. the exposition of dialectical theory is a scandal and an abomination in terms of the rules and the corresponding tastes of the dominant language, because when it uses existing concrete concepts it is simultaneously aware of their rediscovered fluidity, their necessary destruction.

206 This style which contains its own critique must express the domination of the present critique over its entire past. The very mode of exposition of dialectical theory displays the negative spirit within it. "Truth is not like a product in which one can no longer find any trace of the tool that made it" (Hegel). This theoretical consciousness of movement, in which the movement's very trace must be evident, manifests itself by the inversion of the established relations between concepts and by the diversion of all the acquisitions of previous critique. The inversion of the genetive is this expression of historical revolutions, consigned to the form of thought, which was considered Hegel's epigrammatic style. The young Marx, recommending the technique Feuerbach had systematically used of replacing the subject with the predicate, achieved the most consistent use of this insurrectional style, drawing the misery of philosophy out of the philosophy of misery. Diversion leads to the subversion of past critical conclusions which were frozen into respectable truths, namely transformed into lies. Kierkegaard already used it deliberately, adding his own denunciation to it: "But despite all the tours and detours, just as jam always returns to the pantry, you always end up by sliding in a little word which isn't yours and which bothers you by the memory it awakens" (Philosophical Fragments). It is the obligation of distance toward what was falsified into official truth which determines the use of diversion, as was acknowledged by Kierkegaard in the same book: "Only one more comment on your numerous allusions aiming at all the grief I mix into my statements of borrowed sayings. I do not deny it here nor will I deny that it was voluntary and that in a new continuation to this pamphlet, if I ever write it, I intend to name the object by its real name and to clothe the problem in historical attire."

207 Ideas improve. The meaning of words participates in the improvement. Plagiarism is necessary. Progress implies it. It embraces an author's phrase, makes use of his expressions, erases a false idea, and replaces it with the right idea.

208 Diversion is the opposite of quotation, of the theoretical authority which is always falsified by the mere fate of having become a quotation a fragment torn from its context, from its movement, and ultimately from the global framework of its epoch and from the precise choice, whether exactly recognized or erroneous, which it was in this framework. Diversion is the fluid language of anti-ideology. It appears in communication which knows it cannot pretend to guarantee anything definitively and in itself. At its peak, it is language which cannot be confirmed by any former or supra-critical reference. On the contrary, its own coherence, in itself and with the applicable facts, can confirm the former core of truth which it brings out. Diversion has grounded its cause on nothing external to its own truth as present critique.

209 What openly presents itself as diverted in theoretical form, denying the durable autonomy of the sphere of the theoretically expressed by introducing there, through this violence, the action which upsets and overthrows the entire existing order, reminds us that the existence of theory is nothing in itself, and that it can know itself only through historical action and the historical correction which is its real counterpart.

210 Only the real negation of culture can preserve its meaning. It can no longer be cultural. Thus it is what in some way remains at the level of culture, but with a completely different meaning.

211 In the language of contradiction, the critique of culture presents itself as a unified critique in that it dominates the whole of culture, its knowledge as well as its poetry, and in that it no longer separates itself from the critique of the social totality. This unified theoretical critique goes alone to meet unified social practice.
Chapter 9 "Ideology Materialized"

Self-consciousness exists in itself and for itself, in that, and by the fact that it exists for another self-consciousness; that is to say, it is only by being acknowledged or "recognized."

Hegel, The Phenomenology of Mind



212 Ideology is the basis of the thought of a class society in the conflict-laden course of history. Ideological facts were never a simple chimaera, but rather a deformed consciousness of realities, and in this form they have been real factors which set in motion real deforming acts; all the more so when the materialization, in the form of spectacle, of the ideology brought about by the concrete success of autonomized economic production in practice confounds social reality with an ideology which has tailored all reality in terms of its model.

213 When ideology, the abstract will and the illusion of the universal, is legitimized by the universal abstraction and the effective dictatorship of illusion in modern society, it is no longer a voluntaristic struggle of the partial, but its victory. At this point, ideological pretention acquires a sort of flat positivistic exactitude: it is no longer a historical choice but a fact. In this type of assertion, the particular names of ideologies have disappeared. Even the role of specifically ideological labor in the service of the system comes to be considered as nothing more than the recognition of an "epistemological base" that pretends to be beyond all ideological phenomena. Materialized ideology itself has no name, just as it has no expressible historical program. This is another way of saying that the history of ideologies is over.

214 Ideology, whose whole internal logic led to "total ideology" in Mannheim's sense the despotism of the fragment which imposes itself as pseudo-knowledge of a frozen totality, the totalitarian vision--is now completed in the immobilized spectacle of non-history. Its completion is also its disintegration throughout society. With the practical disintegration of this society, ideology--the final unreason that blocks access to historical life--must disappear.

215 The spectacle is ideology par excellence, because it exposes and manifests in its fullness the essence of all ideological systems: the impoverishment, servitude and negation of real life. The spectacle is materially "the expression of the separation and estrangement between man and man." Through the "new power of fraud," concentrated at the base of the spectacle in this production, "the new domain of alien beings to whom man is subservient... grows coextensively with the mass of objects." It is the highest stage of an expansion which has turned need against life. "The need for money is thus the real need produced by political economy, and the only need it produces" (Economic and Philosophical Manuscripts). The spectacle extends to all social life the principle which Hegel (in the Realphilosophie of Jena) conceives as the principle of money: it is "the life of what is dead, moving within itself."

216 In opposition to the project summarized in the Theses on Feuerbach (the realization of philosophy in praxis which supersedes the opposition between idealism and materialism), the spectacle simultaneously preserves, and imposes within the pseudo-concrete of its universe, the ideological characteristics of materialism and idealism. The contemplative side of the old materialism which conceives the world as representation and not as activity--and which ultimately idealizes matter--is fulfilled in the spectacle, where concrete things are automatically the masters of social life. Reciprocally, the dreamed activity of idealism is equally fulfilled in the spectacle, through the technical mediation of signs and signals-which ultimately materialize an abstract ideal.

217 The parallel between ideology and schizophrenia, established by Gabel (La Fausse Conscience) must be placed in this economic process of materialization of ideology. Society has become what ideology already was. The removal of praxis and the anti-dialectical false consciousness which accompanies it are imposed during every hour of daily life subjected to the spectacle; this must be understood as a systematic organization of the "failure of the faculty of encounter" and as its replacement by a hallucinatory social fact: the false consciousness of encounter, the "illusion of encounter." In a society where no one can any longer be recognized by others, every individual becomes unable to recognize his own reality. Ideology is at home; separation has built its world.

218 "In clinical charts of schizophrenia," says Gabel, "the decay of the dialectic of totality (with dissociation as its extreme form) and the decay of the dialectic of becoming (with catatonia as its extreme form) seem solidly united." The spectator's consciousness, imprisoned in a flattened universe, bound by the screen of the spectacle behind which his life has been deported, knows only the fictional speakers who unilaterally surround him with their commodities and the politics of their commodities. The spectacle, in its entirety, is his "mirror image." Here the stage is set with the false exit of generalized autism.

219 The spectacle obliterates the boundaries between self and world by crushing the self besieged by the presence-absence of the world and it obliterates the boundaries between true and false by driving all lived truth below the real presence of fraud ensured by the organization of appearance. One who passively accepts his alien daily fate is thus pushed toward a madness that reacts in an illusory way to this fate by resorting to magical techniques. The acceptance and consumption of commodities are at the heart of this pseudo-response to a communication without response. The need to imitate which is felt by the consumer is precisely the infantile need conditioned by all the aspects of his fundamental dispossession. In the terms applied by Gabel to a completely different pathological level, "the abnormal need for representation here compensates for a tortuous feeling of being on the margin of existence."

220 If the logic of false consciousness cannot know itself truly, the search for critical truth about the spectacle must simultaneously be a true critique. It must struggle in practice among the irreconcilable enemies of the spectacle and admit that it is absent where they are absent. The abstract desire for immediate effectiveness accepts the laws of the ruling thought, the exclusive point of view of the present, when it throws itself into reformist compromises or trashy pseudo-revolutionary common actions. Thus madness reappears in the very posture which pretends to fight it. Conversely, the critique which goes beyond the spectacle must know how to wait.

221 Emancipation from the material bases of inverted truth this is what the self-emancipation of our epoch consists of. This "historical mission of installing truth in the world" cannot be accomplished either by the isolated individual, or by the atomized crowd subjected to manipulation, but now as ever by the class which is able to effect the dissolution of all classes by bringing all power into the dealienating form of realized democracy, the Council, in which practical theory controls itself and sees its own action. This is possible only where individuals are "directly linked to universal history"; only where dialogue arms itself to make its own conditions victorious.

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